The following questions require critical thinking to be answered successfully. The answers to these questions will drive the ways of improvement of the current e-commerce business. Know the business 3.5 marks
Explain the design of the system 1.5 marks
What is the business? (your choice)
What is the idea? (the visioning process)
Introduce the e-commerce business you have chosen.Provide an overview of the business idea
Product and type of services.What are the different types of products? Explain
What kinds of services does the online store provide? [ customer service, exchange and return, delivery, and payment options] Explain
Where is the money?What is the company’s business model?
What is the revenue model? Give a general idea of how the business generates revenues
Who and where is the target audience? Explain demographics, lifestyle, consumption patterns, etc.
Characterize the marketplace. Size, growth, demographics, structure, competition
Research the market and give an idea about each point
Describe the content of the business website
Conduct a SWOT analysis for the business (Explain each point)At least three points for each
Develop an e-commerce presence map.(For example: website, email … etc.)
What activities does the company use these platforms for? (E.g. marketing, customer service, news…etc.)
Explain in detail the design of the system (business objectives, system functionality, information provided)
Business Objective System Functionality Information provided Ex: Display goods Digital Catalog Dynamic text and graphics catalog What can be improved or added into the system design?