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ublicity – notice or attention given to someone or something by the media.
Now that you know what publicity means let’s take a look at an example.
Nike Shoe Explodes!!!!
Nike vows investigation after Duke star’s shoe blows out (Links to an external site.)
Nike vows investigation after Duke star’s shoe blows out
As a result, Nike received a lot of “unintended” media coverage after this. Alternatively, some publicity is planned; though, not all go as planned. Here is a video that shares 10 publicity “stunts” (a.k.a planned).
The 10 Craziest Publicity Stunts of All Time! (Links to an external site.)
The 10 Craziest Publicity Stunts of All Time!
These videos show how anything from Nike to Red Bull can increase publicity of their brand and product/service regardless if planned or not.
Please consider that P.T. Barnum is alleged to have said, “There’s no such thing as bad publicity.” I wonder if you would agree.
Please do the following to complete this CTA:
Review the videos and text above.
Note P.T. Barnum’s phrase about publicity.
Search a recent event that involved a brand, product, or personality that meets the definition of publicity.
Next, in your post share the following:
A brief summary of the recent event regarding what happened and how it was covered by the media.
Your thoughts on the outcome. Remember what P.T. Barnum said. Really dig into the outcome, especially if you think it was bad for the company, brand, or personality. Was it really?
Provide two replies to posts from other students.


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