Strategic Marketing Plan Analysis Select a as a company and
one of their products or services to implement a new strategic
marketing plan or defend the company’s current marketing strategy.
Ensure that you have received instructor approval prior to
beginning this project. Analyze the current marketing situation at
the company you have selected.
Assume that the marketing department must implement a new
marketing strategy or defend the company’s current marketing
Create or Describe the Strategic Marketing Plan for your
company (refer to Framework for Marketing Management p. 23)
including customer segmentation, market focus, and value
Defend your decisions with research and outline what steps
your company will take to communicate the new marketing focus.
Write a 750-1,000 word paper. Format your paper consistent with APA