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Resource: Exhibit 7-1 in Ch. 7 of Strategic
Develop the strategic objectives for your
business in the format of a balanced scorecard. The strategic
objectives are measures of attaining your vision and mission. As
you develop them consider the vision, mission, and values for your
business and the outcomes of your SWOTT analysis. Consider the
following four quadrants of the balanced scorecard when
developing your strategic objectives:

Shareholder Value or Financial Perspective, includes strategic
objectives in areas such as:


Market share
Revenues and costs
Competitive position


Customer Value Perspective, includes strategic objectives in
areas such as:


Customer retention or turnover
Customer satisfaction
Customer value


Process or Internal Operations Perspective, includes strategic
objectives in areas such as:


Measure of process performance
Productivity or productivity improvement
Operations metrics


Learning and Growth (Employee) Perspective, includes
strategic objectives in areas such as:


Employee satisfaction
Employee turnover or retention
Level of organizational capability
Nature of organizational culture or climate
Technological innovation

Develop at least three strategic objectives for
each of the following four balanced scorecard areas identified
above (Financial, Customer, Process, Learning and Growth). Your
objectives should be selected, in part, based on an evaluation of a
number of potential alternatives to the issues and/or opportunities
identified in the SWOTT Analysis paper and table you completed in
Week Three. Base your solutions on a ranking of alternative
solutions that includes an identification of potential risks and
mitigation plans, and a stakeholder analysis that includes
mitigation and contingency strategies. You should also incorporate
the ethical implications of your solutions into your selection.

For each strategic objective, develop a metric and target
using a balanced scorecard format. (For example, a strategic
objective in the shareholder or Financial Perspective is to
increase market share. A metric to actually measure this strategic
objective of market share increase is, “The percentage of
increase in market share.” The target is the specific number
to be achieved in a particular time period. The target for the
metric of “Increase market share” could be “Increase market share
by 2% for each of the next 3 years” of an increase of 2% per year
for 3 years.)

Write a 700- to 1,050-word summary that
explains your critical thinking on how you derived your objectives
from your vision, mission, values, and SWOTT analysis.
Format paper consistent with APA


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