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RES 351 WEEK 4 INDIVIDUAL UNDERSTANDING BUSINESS RESEARCH
TERMS AND CONCEPTS PART 2
 
 
Resource: University of Phoenix Material: Understanding Business
Research Terms and Concepts: Part 2
Complete the University of Phoenix Material: Understanding
Business Research Terms and Concepts: Part 2.
Understanding Business Research Terms and Concepts: Part 2
Which type of research design— exploratory, descriptive, or
causal—is appropriate for the following examples? Explain why.
The goal of this research is to discover the real nature of the
problem and to suggest new possible solutions or new ideas.
 A food manufacturer wants to know the demographics of
people who purchase organic foods.
    A firm is considering hiring American
celebrity Paris Hilton to endorse its products.
    British Airways would like to test in-flight
Internet services on one of its regular flights from New York to
Tokyo. The company charges $30 one week and $15 the next week.
    This type of study attempts to discover
answers to the following questions: who, what, when, where, or how
much.
    A manufacturer investigates whether consumers
will buy a new pill that replaces eating a meal.
    Cosmopolitan magazine sends out a cover in
selected markets featuring a female model to half of its readers
and a cover with a female and male model to the other half of its
readers to test differences in purchase response between the two
groups.
    A hair-care manufacturer interviews
wholesalers, retailers, and customers to determine the potential
for a new shampoo package.
    This type of research attempts to capture a
population’s characteristics by making inference from a sample’s
characteristics and testing hypotheses.
    On the CBS television show Undercover Boss,
top executives disguised as middle level or lower level employees
investigate company departments to discover potential issues or
problems.

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