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Recently, Gary Erickson and Kit Crawford, the Founder, and co-CEOs of Clif Bar & Company (a maker of a line of nutrition bars) publicly challenged Daniel Lubetzky, CEO of KIND Snacks, to adopt a series of sustainability-related principles, including the use of all-organic ingredients. Attached letter to the assignment . As a member of KINDS’s executive board, how would you recommend the company respond to this challenge?

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