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Read the materials recommended under Module 2 Readings & Media to prepare a presentation on the development and applications of buyer personas Please also do a Google image search for “buyer persona” and view several examples available online.RubricPresentation RubricPresentation RubricCriteriaRatingsPtsThis criterion is linked to a Learning OutcomeOverall Quality60.0 to >54.0 ptsExemplaryDevelops a complete and thorough analysis that expresses understanding and mastery of the topic (100%)54.0 to >42.0 ptsProficientDevelops an analysis that suggests topic was comprehended (90%)42.0 to >0.0 ptsNeeds ImprovementDevelops an analysis but with some gaps in organization and detail (70%)0.0 ptsNot EvidentAnalysis is incomplete and/or fails to provide demonstrating an understanding of the topic (0%)60.0 ptsThis criterion is linked to a Learning OutcomeCritical Thinking20.0 to >18.0 ptsExemplaryProvides logic/reasoning/references to support opinion; elaborates with details based on personal experience and reading of secondary source material (100%)18.0 to >14.0 ptsProficientDraws informed conclusions that are justified with evidence from reference material (90%)14.0 to >0.0 ptsNeeds ImprovementLogical conclusions are stated but lack support in the form of examples and evidence based on reference sources (70%)0.0 ptsNot EvidentDoes not draw logical conclusions; provides no details or logical support (0%)20.0 ptsThis criterion is linked to a Learning OutcomeMechanics20.0 ptsMechanicsProfessional quality visual aids/slides; Good grammar; minimal to no spelling errors; generally well prepared and communicated in a professional manner (100%)18.0 ptsProficientGenerally well-prepared in a professional manner but with some typographical, spelling, grammatical, and/or referencing errors that do not harm comprehension (90%)14.0 ptsNeeds ImprovementMay contain grammatical, spelling, typographical, and/or referencing errors, so as to interfere somewhat with comprehension (70%)0.0 ptsNot EvidentGrammatical, spelling, typographical, and/or referencing errors are significant (0%)20.0 ptsTotal Points: 100.0PreviousNextArticlesBernstein, G. (n.d.). How to create UX personas. Mastery. (Links to an external site.)Infegy. (2020). Dads personas: A social insights report. (Links to an external site.)Pickering, B. (2016, January 13). Creating powerful personas. Slide Share. (Links to an external site.)Walter, T., & Diddan, A. (2020, September). Marketing a gaming app? New research shares the creative elements that drive installs. Think with Google. (Links to an external site.)Young, I. (2016, March 15). Describing personas. Medium.


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