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Read the article: Burrows, P., & Satariano, A. (2012). Can
Phil Schiller keep Apple cool?  Bloomberg Businessweek.
 Retrieved from    
Assignment Instructions: Develop a two- to three-page paper that
addresses the following:
Is Apple’s brand in jeopardy following the death of Steve Jobs?
“There is no place for Apple to go but down.” Synthesize the
generic strategies and segmentation strategies that Apple can
implement to prevent going down.
What do you expect from Apple in the future ?
 Will Apple experience a continuation of its current
trajectory or will Apple’s good fortune change?


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