Read Case Study: “The Reservation Nightmare” on page 41 and 42. Answer the questions in brief paper less than 500 words.
Assignment requires 2 – 3 pages responding to the above questions including an introduction and conclusion. Also add a title and references page in APA 7th Edition Guidelines. For potential full credit, make use of marketing concepts from the readings and other sources, Papers must have at least two (2) references of credible marketing theory, one from the text book.