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PR Campaign: Overview PaperRiordan Manufacturinga.Prepare a
1,050-1,750-word detailed outline of your campaign in which you
address the following (include at least 4 in-text citations and a
reference page in APA format):
1) Identify the selected organization’s PR issues based on your
selected scenario.
2) Identify your target audience for the PR Campaign.
3) Discuss ethical implications related to the PR issues.
         4) Develop a
market research plan to support your PR Campaign strategy
5) Analyze how the PR Campaign will affect the marketing function
of the organization.
6) Analyze the similarities and differences between proactive and
reactive PR.


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