Pick one publicly traded firm in the US. 1. Introduce the company, its leadership, products, and services. Additionally, you will run a financial ratio analysis and compare the results to an industry peer’s ratios. You will then analyze the strengths and weaknesses of the company based on the ratio analysis. An emphasis should be made on the Leverage ratios since these denote the overall risk for the firm 2. You will analyze the different risks that the company faces and the impact of these risks in regard to the company’s environment. Additionally, you will recommend risk management techniques that minimize the risk and maximize the return for the company. 3. Based on your risk analysis, You will evaluate the perception of the company’s stock and offer recommendations on this stock to potential investors and portfolio managers. Additionally, you will provide a conclusion and overall recommendation as to whether the company is a good investment opportunity. Your paper should 5 -7 pages , apa formatted, double spaced. It will be graded on Content 60%, Organization 20% and Writing 20%.