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Leadership, in and of itself, is an art and a science. Its complexities are even more profound in an internationalized setting. What factors do you think you might need to consider when trying to lead within an environment with people from different parts of the world? Where do you think the common pitfalls might occur? As a leader, how can you build culture within an organization with so many different backgrounds and nationalities? Professors outline for Case Study from Syllabus: Case Studies: I am a firm believer in the case-based method of learning. Cases are a great way to see theory in action and learn from the failures and successes of others. I have done my best to pick cases that are thought-provoking and should trigger interesting debates in our class. The point of cases is to help you think critically about the topics we discuss as well as see how marketing strategies are formulated and implemented. Cases need to be read before class so that we can have vigorous debate and dialogue that will make class interesting. A solid portion of your participation grade will also be made up of your insights in our discussions of the cases. Any case material covered in class is fair game for the midterm or final exam. A share of your grade is also made up of your written analysis of the cases. You are expected to write up three of the four cases. A case write-up is to be turned in online before we begin the class where that particular case is to be discussed. No late work will be accepted. They should be structured in the following manner: Define the Problem: Describe the type of case and what problem(s) or issue(s) should be the focus of your analysis List any course concepts that can be applied: Write down any principles, frameworks or theories that connect your course to the issues of this case. List relevant qualitative data: Evidence related to or based on the quality or character of something. List relevant quantitative data: Evidence related to or based on the amount or number of something. Describe the results of your analysis: What evidence have you accumulated that supports one interpretation over another. Describe alternative actions: List and prioritize possible recommendations or actions that come out of your analysis. Describe your preferred action plan: Clear statements of what you would recommend. May include short, medium and long-term steps to be carried out. They should be no longer than two pages (12-point font, Helvetica, single-spaced, 1” margins).

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