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Launch Inc is considering relaxing its credit standards to
increase its currently
sagging sales. Sales are expected to increase by 20% from 20,000 to
22,000 units during the coming year; the average collection period
is expected to increase from 45 to 65 days; and bad debts are
expected to increase from 1% to 3% of sales. The sale price per
unit is $40, and the variable cost per unit is $31. The firm’s
required return on equal-risk investments is 25%.
Evaluate the proposed relaxation, and make a recommendation to the
firm. (Note: Assume a
365-day year.)

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