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I’m doing a Health Care Marketing Business Plan Project. The 1st step to this plan was the Health Care Organization Selection which is already completed.    
I had to select a Not-for-profit or For-profit Health Care Organization for this Business Plan. The chosen health care organization will either market a new product or service to a specific target market.    
United Health Group Incorporated is the healthcare organization I selected to use for my project. It is an American profit-making healthcare organization situated in Minnetonka, Minnesota. I’ve chosen to market Dialysis Centers. (I will attach this assignment, so you’ll have the information needed to revise, and finish the 5 phases for this project).     
This plan will include 5 phases which will be broken up. The phases are:    
Phase 1: Executive Summary    
Phase 2: Company Profile & Industry Overview    
Phase 3: Service Overview, Competitive Analysis, Marketing Mix    
Phase 4: Service Delivery Plan and Human Resources Plan    
Phase 5: Financial Statement and Balance Sheets    
However, we are on phase 4 of this project, which is Service Delivery Plan and Human Resources Plan 
Phase IV: Service Delivery Plan and Human Resources Plan  
1. Service Delivery Plan  
• Outlines the method by which your service will be delivered to clients or customers  
• It is a statement of what resources are needed in terms of both personnel and other assets to be delivered. 
• Outlines the critical points in the clinical service delivery process  
What to Include: 
Service delivery methodology: what methods will your organization use to deliver services-this can be an outline 
Flow Chart of delivery service, delivery sequence, and timing requirements  
Human Resources  
1.Organizational Structure/staffing Plan 
Clinical (full time vs. part time)   
Non-clinical (full time vs. part time) 
2.Compensation  
Rate  
Benefits  
Job descriptions-brief 
Roles and responsibilities-brief description 
APA Format    
Use of References    
Grammar    
Spelling    
Punctuation    
Textbook: Essentials of Health Care Marketing 9781284094312 Eric N. Berkowitz Jones & Bartlett Publishers       
The refence for that textbook is:      
Berkowitz, E. N. (2017). Essentials of health care marketing. 

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