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Deliverable Length: 1000-1500 words in APA format Details: work
it will be checked Advertisements can be award winning,
controversial, successful, or totally ineffective. Different people
have different opinions. As a marketing professional, you need to
go beyond categorizing ads as successful or not and analyze the
techniques used to create the messages. Provide a brief overview (1
paragraph) of an ad, commercial, or entire advertising campaign,
and state whether you consider it effective or ineffective in the
United States and another country of your choice. Providing a link
to the actual commercial, advertisement, or product from a site
makes the discussion more fun and easier for your classmates to
assess the ad you are describing. Note: providing a link is not
required. 1. Classify what execution method or methods were used
for this advertisement or advertisement campaign. Armstrong &
Kotler (2006) list the execution methods as follows: * Slice of
life * Lifestyle * Fantasy * Mood or image * Musical * Personality
symbol * Technical expertise * Scientific evidence * Testimonial
evidence or endorsement 2. Explain the steps involved in
determining the target market for this type of company. 3. Examine
whether the ad’s message and execution methods are a good match to
use for the target market. 4. Explain your interpretation, and
provide a comment for improvements.


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