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Conduct an analysis of a company situation Case #1 Whole Foods
Market (attachment) (2)
Competitive Forces and SWOT Analysis.
Conduct an analysis of a company situation Case
#1 Whole Foods Market (p. C-2) and
prepare a 4-5 page, double-spaced report to complete the

Discuss the trends in retailing of organic foods and the impact
of these trends on Whole Foods Market.
Evaluate the competitive environment of the firm: Apply
Porter’s model and analyze each factor relative to the
Discuss which environmental factor poses the most significant
threat to Whole Food and what the company can do to combat it.
Complete a SWOT analysis and identify significant opportunities
and threats facing the organization.
Discuss how Whole Foods can use it strengths and opportunities
to achieve a sustained competitive advantage in the



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