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C‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍ommunication 1 page (Proposal) APA format. In the communication section please describe how you did the state of Louisiana Covid 19 taskforce communicate with partners, program participants, politicians, community leaders, church leaders, funders, and others. Please follow the suggestions in Dr. Frieden’s article and describe how you will present a human face to demonstrate the impact of your work, how you plan to frame your work in the media, and if and how you will target different audiences. Dr. Frieden’s article link (just focus on the communication part of the article not the entire paper). file:///C:/Users/Owner/Downloads/Frieden,%202014.pdf Talk about your social media campaign. • What will we need to educate or train the church leaders on? • How will we speak with them and negotiate what goes into the media campaign? • Invite people to get the vaccine during sermons! • Media campaign specifics o Basics on COVID: What is COVID 19? Where did it come from? How do you get it/how does it spread? o Basics on‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍ the vaccine: What is it? How does it work? What does it do to your body? o Some info on how COVID is affecting the Black community more, and how the vaccine will help people be safe. o Other tips: Masks, handwashing etc. o Hashtags!!!! # ??? o Social media campaign. It will explain a. The science and safety of the vaccine; b. Benefits of the vaccine to healthcare workers as an extension of the community; c. Benefits of the vaccine to those with high blood pressure, heart disease and diabetes; and d. A message of empowerment for the Black community supporting each other. The campaign will involve posts, videos, hashtags, and downloadable materials that can be spread on multiple social media platforms to target different age and user demographics. The media campaign will advertise vaccination locations offered at churches and community centers. Finally, special events will be livestreamed incorporating similar messaging into discussions held between local leadership and healthcare workers at the vacci‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍nation sites.


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