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Assignment 2: Preparing a Comprehensive Case Analysis, Part
Due Week 8 and worth 275 points
Write a 5-6 page paper in which you complete the remaining steps
of a comprehensive written analysis as described in Part 6 of the
textbook, specifically:

Prepare any two (2) of the following matrices to justify the
strategies you will be recommending: SWOT Matrix, SPACE Matrix, BCG
Matrix, IE Matrix, Grand Strategy Matrix, and QSP Matrix.
Discuss the advantages and disadvantages of at least two (2)
alternative strategies.
Recommend specific strategies and objectives for the firm to
follow over the next three (3) years.  Include an itemized
estimate of costs for each year.
Compare and contrast your recommendations to the actual
strategies planned by the company.
Specify how your recommendations can be implemented and the
results you expect. Include a recommended timetable for the action
items you are suggesting.
Explain in detail how you will review and evaluate the success
of the strategies you recommended. 
Research and cite at least three (3) reputable, academic

Your assignment must follow these formatting requirements:

Be typed, double-spaced, using Times New Roman font (size 12),
with one-inch margins on all sides; citations and references must
follow APA or school-specific format. Check with your professor for
any additional instructions.
Include a cover page containing the title of the assignment,
the student’s name, the professor’s name, the course title, and the
date. The cover page is not included in the required assignment
page length.

The specific course outcomes associated with this assignment

Describe the application of the various types of basic
alternative strategies and considerations for their use.
Formulate business strategies through an analysis of the
operating environments (external and internal, domestic and
Integrate knowledge of the various business disciplines and
develop alternative strategic actions to fit a variety of
operational environments.
Explain the key management issues associated with strategy
implementation and the considerations for managing change.
Use technology and information resources to research issues in
business policy.
Write clearly and concisely about business policy using proper
writing mechanics.

Grading for this assignment will be based on answer quality,
logic/organization of the paper, and language and writing skills,
using the following rubric.


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