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Assignment 2: Competitive Strategies
  Due Week 4 and worth 160 points

  Choose an industry in which two or more companies has
historically competed to maintain a significant share of the
marketplace.  These could include: Coca-Cola and Pepsi-Cola,
Apple and Microsoft, GM and Ford Motor Company, or any other
well-known pair of competitors. 

  Write a three to four (3-4) page paper in which you:

Determine how each corporate culture differs from the
Analyze three (3) ways that each unique culture has benefited
by the other’s competition.
Speculate how each would continue to thrive if its current
corporate culture would need to change in the near future. Be sure
to state what change(s) you are speculating on and what led you to
identify that possibility.
Use at least five (5) quality academic resources in this
assignment. Note: Wikipedia and other Websites do not quality as
academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12),
with one-inch margins on all sides; citations and references must
follow APA or school-specific format. Check with your professor for
any additional instructions.
Include a cover page containing the title of the assignment,
the student’s name, the professor’s name, the course title, and the
date. The cover page and the reference page are not included in the
required assignment page length.

The specific course learning outcomes associated with this
assignment are:

Examine the private enterprise systems, drivers of change on
the system, ethic and social responsibilities of business, and the
requirements for success in today’s business environment.
Analyze the factors that drive supply and demand, different
types of market structures in a free enterprise system, and factors
of stability in a nation’s economy.
Use technology and information resources to research issues in
contemporary business.
Write clearly and concisely about contemporary business using
proper writing mechanics.


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