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Assignment 1: Preparing a Comprehensive Case Analysis, Part 1
Due Week 4 and worth 200 points
Research a public corporation that you believe is not doing as
well as it could in the marketplace. For this first paper, you will
complete the first steps of a comprehensive written analysis as
described in Part 6 of the textbook. The written analysis will be
completed in the second written assignment in this course.
Write a 4–5 page paper in which you:

Identify the firm’s existing objectives and strategies.

Explain one (1) strategy that the company might use to take
advantage of an external opportunity, and one (1) strategy that the
company might use to address a potential threat.

Construct a Competitive Profile Matrix. Include the company you
are researching and one or two (1 or 2) of its major competitors
and at least six (6) success factors that you believe to be
critical to success in this industry. This Matrix should follow the
format of the examples in Chapter 3.

Construct an External Factor Evaluation Matrix. This Matrix
should follow the format of the examples in Chapter 3.

Research and cite at least three (3) reputable, academic

Your assignment must follow these
formatting requirements:

Be typed, double-spaced, using Times New Roman font (size 12),
with one-inch margins on all sides; citations and references must
follow APA or school-specific format. Check with your professor for
any additional instructions.

Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the
date. The cover page is not included in the required assignment
page length.

The specific course learning outcomes associated with this
assignment are:

Explain the concepts and models of the strategic management
process, including strategy formulation, implementation, and

Conduct an industry analysis (external audit) and an internal
audit of an organization, and present the results using various
matrices and analysis tools.

Use technology and information resources to research issues in
business policy.

Write clearly and concisely about business policy using proper
writing mechanics.


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