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1)Why is the overall cost of capital used for investment decisions even when only one source of capital will be used (e.g., debt)? 2)In computing the cost of capital, are the historical costs of existing debt and equity or the current costs as determined in the market used? Why? 3)Why is the cost of retained earnings equal to the firm’s required rate of return on its common stock (Ke)?
4)If the company has the opportunity to earn a rate of return less than its cost of capital, but it will still generate a profit, should it make the investment? Why or why not?
Directions/Guidelines
The comprehension questions are to be answered clearly, directly, and concisely. They are designed to further delve into the most important concepts of the course content.
Preparation: Review the PowerPoint file, the end of chapter questions and answers, and the textbook prior to answering. Please always use your textbook as a source (at a minimum). Consult with outside resources if you need further information but be sure to cite all sources properly with in text citations and a reference list. Submissions without proper in text citations and a reference list will be scored a zero. For help with formatting references on the reference list into proper APA format, it is acceptable to use the Citation Machine website (Links to an external site.). All references are double spaced with no added spaces between references; indent the second and subsequent lines of a reference.
NO PLAGIARISM: All responses or comments must be original. Additionally, avoid any direct quotes in favor of paraphrasing into your own words. For more information on plagiarism and how to avoid it, review the following tutorial: Understanding Plagiarism (Links to an external site.). APA: APA format is required. APA requires a title page, page numbers, in text citations and a reference list. Abstracts are not necessary. Please refer to the APA resources available on the course home page if necessary. I recommend that you utilize the Microsoft Word APA template: click here to access the APA template in Word. download
Writing Quality: Please pay close attention to proofreading, punctuation, and your overall writing quality. Review the Top Ten Grammar Mistakes (and review this document for reference) download .
There is no minimum word count. In fact, business writing ought to be clear, concise, and efficient. Employers don’t want to read excess words that are unnecessary to the message. Stay direct and to the point but carefully and thoughtfully address each question.

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