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1. Compare and contrast McDonald’s strategies in China with
those of Wal-Mart in Mexico. 2. What role did the policies of
various governments play in influencing the international expansion
strategies of both McDonald’s and Wal-Mart? 3. What variables other
than price appear to have the biggest impact on the demand for
McDonald’s products? How much influence does the company have over
these variables? 4. In recent business publications, find a case
study in which changes in the macro environment play a major role
in influencing a firm’s competitive strategy. Contrast this with a
second case in which micro factors play a more important role.
Please use APA format to document all reference material.


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